MAYERCHAK + COMPANY GRAPHIC DESIGN PRODUCTION EXPERTS
PRODUCTION The Client Nonprofit Quarterly, Boston The Project Nonprofit Quarterly magazine
80 pages, 4 issues/year
Design by Kate Canfield The Challenge Streamline production of the quarterly magazine, shifting the burden of page production away from the designer and publisher while reducing costs. Integral to this challenge was the fact that many of the people involved in writing, editing, design and production were independent contractors working from separate locations. The Solution We took on all type composition and page layout, including all tables, charts & graphs. We preflight all ads and create final PDFs for print, as well as reprints and interactive PDFs for online use. When we began working with NPQ, the pages were built in QuarkXpress and all corrections were marked up by hand and faxed. We first transitioned to using InDesign with digital PDF markup. A few issues later, we guided the editorial team into using a remote InCopy workflow via shared DropBox folders. The result is faster turnaround, lower production cost and higher overall quality.
MAGAZINES + NEWSLETTERS