MAYERCHAK + COMPANY GRAPHIC DESIGN PRODUCTION EXPERTS PRODUCTION + TRAINING The Client Museum of Fine Arts, Boston, MA The Project Conservation
MFA Highlights Series
7 x 9 inches, 184 pages
Designed by Lucinda Hitchcock The Challenge Help the museum convert its design & production of the MFA Highlights series 
of books from QuarkXPress to InDesign without any noticeable change in 
the design. The Solution To ensura a consistent look we used InDesign to create an exact replica of the Museum's existing Quark templates. These books have a very complex grid system to accomodate a variety of text and image combinations. Next, we composed the type (in galleys) for the book Conservation. Designer Lucy Hitchcock created the page layouts, and files came back to use for editoral corrections. After the first book was complete, we delivered InDesign files to use as an example for future books, including all necessary paragraph and character styles. We also provided on-site InDesign training sessions with the Museum's design staff. In addition to Conservation, we continue to compose type for occasional books in the MFA Highlights series, as well as exhibit catalogs. FINE ART BOOKS